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Course Description
Courses to master advertising communication theory include the advertising communication process; regulations in advertising, analysis of situations and targets; budgeting, and media selection. Understanding of the basics of commercial and non-commercial advertising communications; dynamics of the development of print and digital advertising from advertising agencies. Carrying out advertising and culture studies, the realm of advertising creative communication, advertising communication strategies, exploring target audiences, advertising media strategies, creative briefs, and various advertising concepts. Lectures are delivered using discussion and literature search strategies.
Program Objectives (PO)
- Mampu menghargai keanekaragaman budaya, pandangan, agama, dan kepercayaan, serta pendapat atau temuan orisinil yang lain melalui “Komunikasi Periklanan"
- Mampu mewujudkan bekerja bermutu dan terukur dalam proses kreatif pengerjaan “Komunikasi Periklanan"
- Mampu merencanakan proses perancangan Desain komunikasi Visual dari tahap konsep, metode, hingga akhir dalam “Komunikasi Periklanan”
- Mampu menguasai fakta, konsep, prinsip, hukum, teori, dan prosedur bidang komunikasi periklanan komersial maupun non komersial
Aktifitas Pembelajaran
-
Pertemuan 1 Dasar-dasar periklanan -
Pertemuan 2 Periklanan sebagai kegiatan komunikasi -
Pertemuan 3 Kinerja sponsor dalam periklanan -
Pertemuan 4 Karakteristik khalayak sasaran dalam periklanan -
Pertemuan 5 Manajemen periklanan -
Pertemuan 6 Iklanan layanan masyarakat -
Pertemuan 7 Iklan produk barang/jasa -
Pertemuan 8 Ujian Tengah Semester -
Pertemuan 9 Media dalam periklanan -
Pertemuan 10 Ragam media periklanan -
Pertemuan 11 Program media periklanan -
Pertemuan 12 Strategi kreatif dalam periklanan -
Pertemuan 13 Strategi positioning dalam periklanan -
Pertemuan 14 Riset periklanan -
Pertemuan 15 Peranan biro iklan -
Pertemuan 16 Ujian Akhir Semester
References
- Moriarty, Sandra, dkk. 2011. Advertising . Jakarta: Kencana.
- Aitchison, Jim. 1999. Cutting Edge Advertising. Prentice Hall.
- Finnah Fourqoniah, M Fikry Aransyah. 2020. Buku Ajar Pengantar Periklanan. Jawa Tengah: Penerbit Lakeisha
- Palupi, Hastono D. 2006. Advertising that Sells . Jakarta: Gramedia Pustaka Utama
- Thames & Hudson. 2012. The Advertising Concept Book. Toppan Printing.
- Jefkin, Frank. 2002. Periklanan. Erlangga
- Santosa, Sigit. 2009. Creative Advertising . Jakarta: Elex Media Komputindo
Lecturer
Difficult Things About Education.
$75$10
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