Manajemen Strategik Course

This course contains a discussion of strategy starting with the Strategy Formulation, Strategy Implementation and Strategy Evaluation stages, which can be implemented in the world of Business and Marketing education, especially as preparation for entering the world of work, namely as a Marketing Business teacher at vocational schools, and also as preparation for entrepreneurship. . The lecture content discusses understanding the concept of strategy. Learning is carried out through case study analysis, presentations and discussions as well as reflexes through the case study learning model. Students make observations at UKM in groups, make reports, present the results of the report. The observation report contains recommendations for appropriate alternative strategies for SMEs.

• PLO-1
  Mampu menunjukkan nilai-nilai agama, kebangsaan dan budaya nasional, serta etika akademik dalam melaksanakan tugasnya
• PLO-2
  Menunjukkan karakter tangguh, kolaboratif, adaptif, inovatif, inklusif, belajar sepanjang hayat, dan berjiwa kewirausahaan
• PLO-3
  Mengembangkan pemikiran logis, kritis, sistematis, dan kreatif dalam melakukan pekerjaan yang spesifik di bidang keahliannya serta sesuai dengan standar kompetensi kerja bidang yang bersangkutan
• PLO-4
  Mengembangkan diri secara berkelanjutan dan berkolaborasi.
• PLO-5
  Able to apply pedagogical concepts in Business learning in Vocational High Schools, Public High Schools and/or equivalent
• PLO-6
  Able to apply the concept of Business and Marketing and other cognate fields of knowledge as a support for mastery of knowledge that is relevant to the development of science and technology
• PLO-8
  Able to design and implement scientific activities in the fields of education and science of Business and Marketing and communicate the results

PO-1
Mampu mengkaji teori dan substansi manajemen strategi dengan tepat

PO-2
Mampu menganalisis proses penyusunan visi dan misi

PO-3
Mampu memahami lingkungan bisnis eksternal

PO-4
Mampu memahami lingkungan bisnis internal

PO-5
Mampu memahami rumusan strategi jangka panjang

PO-6
Mampu menganalisis strategi dan pemilihan strategi

PO-7
Mampu mengkaji etika bisnis, tanggungjawab social, keberlangsungan lingkungan

PO-8
Mampu mengkaji isu-isu global

PO-9
Mampu melakukan studi lapangan, menganalisis hasil dan dan mempresentasikan hasil analisis case study (observasi pada unit bisnis/usaha) berdasarkan kajian manajemen strategi