Course Description

In the Marketing Management course, students learn to describe theories in Marketing Management including marketing management, marketing insights, customer relationships, strong brands, value creation and delivery, responsible marketing, and global marketing.

Program Learning Outcomes (PLO)

PLO-9
Lulusan mampu menyusun ide usaha dalam lingkungan bisnis global secara kreatif (APSMBI 7)

Program Objectives (PO)

PO-1
C4. Mahasiswa mampu menguraikan secara tepat teori-teori dalam studi Manajemen Pemasaran.
PO-2
A5. Mahasiswa mampu menujukkan karaktertangguh, kolaboratif, adaptif, inovatif, inklusif, belajar sepanjang hayat, kewirausahaan di dalam kegiatan pembelajaran manajemen pemasaran

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No	Periode	Kelas	URL LMS
1.	2023-1	2023Z	https://sindig-feb.unesa.ac.id/course/view.php?id=828
2.	2023-2	2022D, 2022I	https://sindig-feb.unesa.ac.id/course/view.php?id=1103
3.	2023-2	2022G, 2022C, 2022F, 2022B, 2022A	https://sindig-feb.unesa.ac.id/course/view.php?id=1213
4.	2023-2	2022E	https://sindig-feb.unesa.ac.id/course/view.php?id=1221