Manajemen Pemasaran Course

Marketing today requires companies to change mechanisms from managing product portfolios to managing customer portfolios. The company will collect a database about individual customers so that the company can better understand customers and provide personalized offers and messages. Companies and marketers need to carry out holistic marketing, where the development, design and implementation of marketing programs, processes and activities take into account the breadth and interdependence of the current marketing environment through the key dimensions of holistic marketing, namely: Internal Marketing, Integrated Marketing, Relationship Marketing and Marketing Performance. Through studying the Marketing Management course, students will gain insight into modern marketing programs that are suitable for the 21st century and put them into practice as a form of understanding of Marketing Science.

PLO-6
Mampu menguasai konsep dasar metodologi penelitian dan teknik analisis data dalam bidang Ekonomi Islam, Bisnis Islam dan Keuangan Islam.

PO-1
Mampu menguasai teori tentang manajemen pemasaran secara menyeluruh

PO-2
Mampu menyelesaikan tugasnya dan kewajibannya dengan bertanggung jawab dan beretika

PO-3
Mampu mengaplikasikan teori tentang manajemen pemasaran syariah