Fashion Marketing Course

This course contains the study and understanding of the concepts of fashion marketing, fashion market and marketing environment, marketing mix, marketing research, fashion distribution, fashion marketing communication, advertising, labels and packaging. Learning is carried out by applying a constructivist approach. The learning activity ends by making a Fashion Marketing Planning/Business Plan and presenting it.

• PLO-2
  Menunjukkan karakter tangguh, kolaboratif, adaptif, inovatif, inklusif, belajar sepanjang hayat, dan berjiwa kewirausahaan
• PLO-4
  Mengembangkan diri secara berkelanjutan dan berkolaborasi.
• PLO-9
  Mampu mengembangkan bisnis industri kreatif bidang fashion dan beradaptasi terhadap situasi pasar global