Services Course

The development of global business indicates the increasing importance of the service sector and even the increasingly rapid market competition climate, so that services can become a potential weapon for competitive advantage that influences the achievement of consumer satisfaction and loyalty. This course explains that services have different properties from goods and these differences result in different management challenges for business entities when offering products. These challenges relate to activities that determine service quality, design services, communicate and build a service image, adapt to fluctuations in demand, satisfy internal customers, determine prices, and organize a service company; so that business entities can develop superior service strategies and tactics. This lecture is carried out using the lecture and discussion method.

PO-1
C4. Mahasiswa mampu menelaah secara cermat teori-teori bidang Pemasaran Jasa.

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P3. Mahasiswa mampu membuat strategi pemasaran jasa secara tepat sesuai dengan teori dan obyek

PO-3
A5. Mahasiswa mampu menunjukkan karakter tangguh, kolaboratif, adaptif dan inovatif di dalam kegiatan pembelajaran Pemasaran Jasa