Sales Management Course

Sales management is an integral part of marketing management. The sales team is the implementation of marketing strategies and tactics in dealing with consumers. Modern sales management does not only focus on how to lead a sales team, but is also more complex and involves various disciplines ranging from selling techniques, negotiations, people management, sales strategies and tactics, sales data management to measuring sales performance. The learning strategies applied are presentations and discussions, as well as sales practice and event observations and sales supervisor interviews. Sales management is an integral part of marketing management. The sales team is the implementation of marketing strategies and tactics in dealing with consumers. Modern sales management not only focuses on how to lead a sales team but is more complex and involves various disciplines ranging from selling techniques, negotiations, human management, selling strategies and tactics, sales data management to sales performance measurement. The learning strategies applied are presentations and discussions, as well as the practice of selling and observing events and interviewing sales supervisors.

PO-1
Mahasiswa mampu menguraikan secara utuh konsep/ teori bidang kewiraniagaan dan manajemen penjualan

PO-2
Mahasiwa mampu menyusun rencana dan program penjualan perusahaan sesuai pilihan strategi pemasaran

PO-3
Mahasiwa mampu menyusun rencana dan program penjualan perusahaan sesuai pilihan strategi pemasaran

PO-4
Mahasiswa mampu memilih teori motivasi yang tepat untuk merancang pengelolaan tenaga penjual yang memotivasi tenaga penjual agar berkinerja tinggi.

PO-5
Mahasiswa mampu melakukan aktivitas penjualan sesuai dengan teori.