Marketing Research Managerial Course

Marketing Research is given to undergraduate management students with final marketing concentration to further explore methodologies and techniques in researching the field of marketing. Through this course students will learn the role of marketing research in management decision making, formulate problems into a research design, design data collection instruments, collect and prepare data, conduct data analysis using various statistical techniques, write, and present the results of data analysis in writing scientific. The learning method applied is a student-based constructivist, where students are active in finding learning resources and constructing their knowledge according to learning objectives. The learning strategy applied is project-based learning, where students are assigned to design and carry out marketing research by the problems and research approaches agreed with the lecturer. The output of this course is a marketing research report presented in class discussions.

PO-1
C6. Mahasiswa mampu menyusun desain riset pemasaran yang sesuai untuk riset identifikasi masalah atau riset pemecahan masalah.

PO-2
P5. Mahasiswa mampu melakukan riset pemasaran dalam lingkup terbatas dengan memanfaatkan teknologi informasi secara jujur dan bertanggung jawab.

PO-3
P5. Mahasiswa mampu menyusun laporan riset pemasaran sesuai kaidah penulisan ilmiah.

PO-4
A5. Mahasiswa mampu membuktikan bahwa riset pemasaran dan hasilnya telah dilakukan sesuai kaidah dalam riset pemasaran.

PO-5
P5. Mahasiswa mampu menunjukkan karakter tangguh, kolaboratif, inovatif dan adaptif di dalam kegiatan pembelajaran riset pemasaran.