Computer Practices M Marketing Course

The Computer Marketing Practice is given to Marketing concentration students to learn computer skills that are useful in marketing, including Microsoft Word (form letters and mail merge), Microsoft Excel (design of worksheets), Microsoft Publisher (desktop publishing), Canva, and SPSS, Amos, & PLS Statistics Software. The learning method applied is a practicum in a computer laboratory. Learning strategies applied problem-based learning, where students are assigned to implement computer applications according to problems or marketing projects agreed upon with the lecturer. The output of this course is assignments that are collected at the end of each lecture and the end of the semester.