Computer Applications Marketing Financial Course

The Marketing Computer Practice course is given to Bachelor of Management students with a marketing concentration to learn computer skills that are useful in marketing, including: Word &ndash form letters and mail merge, Excel &ndash design of worksheets, Publisher &ndash desktop publishing, and Access &ndash designing databases. Through this course, students will learn to use computer applications to support activities within the scope of marketing. The learning method applied is practicum in a computer laboratory with Microsoft Word, Excel, Power Point, and SPSS, Amos, & PLS statistical software. The learning strategy used is problem based learning, where students are assigned to apply computer applications according to problems or marketing projects agreed upon with the lecturer. The output of this course is in the form of assignments which are collected at the end of each lecture and at the end of the semester.