Mastering knowledge about consumer behavior towards production results related to the clothing sector, forms of services and their application in fulfilling human needs, especially clothing. The discussion includes: basic understanding, characteristics, behavior, rights and obligations, as well as consumer protection, quality standardization, labels and packaging, advertising, patents, and forms of service delivery. The learning strategy is carried out by applying a constructivist approach, learning activities are provided by lectures, discussions, giving assignments individually and in groups. Evaluation is carried out by making written reports, written tests, and performance tests.