Food Service Marketing Course

Understand the concept of service marketing and be able to implement it in the food & service (F&B) service business so that it can satisfy the target parties (customers) and managers (management), including: understanding and scope; characteristics and classification of services); service marketing strategy (service consumer behavior, building relationships with consumers, service positioning); creation of services, physical evidence, and presentation of services (creation of new services, physical evidence of services, presentation of services); and demand-capacity management and service pricing (demand and capacity management, service pricing).