Course Description
This course teaches how to do business online and how to manage technology issues related to building an electronic commerce website. Students will learn how the application of technology can involve cardholders, merchants, issuers, payment gateways, and other parties in electronic transactions. This course presents concepts and skills for the strategic use of e-commerce and related information technologies from three perspectives: business-to-consumer (B2C), business-to-business (B2B), and intra-organizational and the role of e-commerce in changing the entire structure of industry, and how it impacts business processes including electronic transactions, supply chains, decision making and organizational performance. This course teaches how to do business online and how to manage the technology issues associated with building an e-commerce website. Students will learn how the application of technology can involve cardholders, merchants, issuers, payment gateways, and other parties in electronic transactions. This course presents concepts and skills for the strategic use of e-commerce and related information technology from three perspectives: business-to-consumer (B2C), business-to-business (B2B), and intra-organizational and the role of e-commerce commerce in changing the entire industry structure, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance.
Program Objectives (PO)
- Mahasiswa mampu menjelaskan konsep e-business dan e-commerce
- Mahasiswa mampu menjelaskan fungsi dan kegunaan e-commerce
- Mahasiswa mampu membandingkan proses bisnis dan model bisnis e-commerce
- Mahasiswa mampu membuat strategi pemasaran digital untuk toko online di e-commerce
- Mahasiswa membuat toko online di e-commerce marketplace
- Mahasiswa mengoperasikan kegiatan perdagangan digital (e-commerce)